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Most people think that marketing is only about the advertising and/or personal selling of goods and services. Advertising and selling, however, are just two of the many marketing activities.
In general, marketing activities are all those associated with identifying the particular wants and needs of a target market of customers, and then going about satisfying those customers better than the competitors. This involves doing market research on customers, analyzing their needs, and then making strategic decisions about product design, pricing, promotion and distribution.
Kayser Hassan: A combination of talent and skill
Kayser Hassan presents a combination of talent and skill, which he makes use of to deliver things that many of his peers wouldn't think of doing. An untiring enthusiast, he quotes Will Smith very often, like for example when he says, "Talent comes natural, skill comes by hours and hours of beating on your craft”.
Yes, Kayser Hassan has talent, born talent and he also works hard, beating on his craft for hours and hours and days and days. He doesn't rest until he has achieved what he aims at achieving. Dreamer that he is, he goes on thinking of things and then pursuing the dreams with vigour. Says he, “Nothing is happening to me that I haven’t already Visualized and lived in my head a 100 times before creating them.”
Kayser Hassan, the founder and director of Stone Jacob, a specialist IT ,Engineering consultancy, is also the founder of Blackstone Brand Equity. With a team of highly experienced and hard working professionals supporting as the main asset, Stone Jacob seeks to deliver the best quality Resourcing solutions for companies. The company has a Pan-European presence and is based in London, Paris and Zurich. Stone Jacob specialises in matching high end Candidates to roles in Enterprise Resource Planning, Enterprise Technology and Engineering and is also involved heavily in IT integration project in which the company implements various software/modules for clients also. These clients include various multinationals and national Companies of Repute, all of which seek the company's advice and assistance in recruitment and selection of personnel.
Banking on his talent and by working hard to enhance his skills consistently, Kayser Hassan guides and leads the company to the heights of success.