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Most people think that marketing is only about the advertising and/or personal selling of goods and services. Advertising and selling, however, are just two of the many marketing activities.

In general, marketing activities are all those associated with identifying the particular wants and needs of a target market of customers, and then going about satisfying those customers better than the competitors. This involves doing market research on customers, analyzing their needs, and then making strategic decisions about product design, pricing, promotion and distribution.

Appco Group building businesses in the direct marketing industry

Appco Group is a growing company started about 23 years ago in Australia and has now spread across five continents in the world. As the world-leading Sales and Marketing Company, Appco Group, has ambitious plans to expand into even more new countries. The company now is spread in five continents and has its business spread across different sectors- finance, insurance, energy, telecommunications, fundraising etc with plans to launch its operations in Brazil, America and Russia.
Over the last five years, the company has been working hard to diversify into other businesses that complement its core expertise. This strategy has also been a runaway success and, as a result, the Group has began building a diversified Group of entrepreneurial companies all with a common theme of providing the people associated with the business a world of opportunity.

Appco Group currently has a presence in 25 countries, with country launches in Brazil, America and Russia this year alone, but following high-level strategic discussions at its annual five-star retreat, it seems the company has no intention of slowing down.

Appco Group Chairman Chris Niarchos stated, "If we want to expand into even more new territories going forward then we need to adapt. It is not enough that we are a world-leading direct marketing company- if we want to continue to thrive then we need to maintain standards as we grow."
"That is why we are investing our infrastructure, developing initiatives to provide the best possible support to the Field Representatives who are associated to our network, and taking steps to ensure that we continue to deliver the best possible customer service to our clients."
The high-level strategic discussions at Appco Group build businesses to excellence.